World Wine Boutique » Fashion & Style

June 28, 2010

Designer Sunglasses

When it comes to fashion, designer sunglasses are “hot!”  Paris Hilton or the Olsen twins can be seen, just about anywhere in Hollywood, day or night, wearing the latest in designer sunglasses.  When they walk the red carpet and they are asked, “What are you wearing?” they might lower their sunglasses down on their noses and peer over the rims and drop designer names like Vera Wang, Dior, Valentino, Gucci and Armani.

Stars like Donald Trump and Britney Spears have their own name brand sunglasses on the market while others may be wearing Marc Jacobs or Armani sunglasses for a classy look or Baby Phat for punk style.  The mood for the day might be for the retro 1950′s look of Fossil sunglasses.

Your favorite clothing designer may also be the designer of the sunglasses that you choose to accessorize your brand-name clothing.   For instance, the smart Tommy dresser can add to the look of a Tommy Hilfiger clothing ensemble with Tommy Hilfiger sunglasses.  For casual wear, Kate Spade sunglasses might do nicely.   Carrera is known for a sporty look.  For a sensual mood, Valentino  frames that have smooth round edges and Swarovsky crystals might just put you (or whoever is looking at you) in the mood.

Trendy, cool-looking name-brand or designer sunglasses, if you can afford them, are a status symbol showing everyone that you have the cash (or credit card) to buy them.  However, in order to be fashionable in sunglasses, you do not have to give up quality.  Sunglasses, not being just fashionable accessories, are used to protect your eyes from damage caused by the sun’s UV (ultra-violet) rays.  Designer prescription sunglasses can improve vision, and reduce eyestrain, just like ordinary glasses.

Quality designer sunglasses can be polarized to reduce the glare of the sunlight reflecting off surfaces like the highway, cars, water or snow.  Polarized sunglasses work by blocking off the horizontal light reflections and only let in vertical light reflections.  The polarization of designer sunglasses makes them fashionable in other areas of lifestyle like golfing, boating, biking, swimming, fishing and aircraft flying.

Marketers of designer sunglasses target children who enjoy the same hot styles and brand-names as their parents and their idols.  Sunglasses for children have Disney and cartoon characters in many colors, shapes and styles.  Children’s designer sunglasses can also be polarized to block the harmful UV radiation.  Sunglasses should be part of children’s daily wear as they play outside and engage in outdoor sports and activities.  Sunglasses can prevent them from the long-term affects of sun damage to their eyes.

When most people grab a pair of sunglasses, they are only thinking about shading their eyes or looking cool.  Sunglasses in any shade, shape or size, by any name may be a “hot” fashion accessory for trend-setting stars, men, women and children, but the importance of protecting the eyes from damage far outweighs the importance of looking cool.  The next time you head out in the sunshine, be sure to grab your designer polarized sunglasses and give some thought to the fact that you and your sunglasses are protecting your eyes and your eye sight.  Seeing is cool.

June 22, 2010

The Creation of Popular Sunglasses: The Mirrorshades

It seems like every time you see a movie or TV show where police officers are involved, they seem to be wearing large sunglasses with mirrors on the outside.  What are these shades and how did they come to be what they are today?  The truth is that Mirrorshades, as the sunglasses are called, are often associated with law enforcement and government officials for a valid reason.

Mirrorshades are sunglasses with a reflective optical coating on the outside of the lenses to make them appear like small mirrors.  The mirror coating can decrease anywhere from 10%-60% of the light that passes through and makes contact with your eyes.  Mirrorshades are great sunglasses for anyone that spends much of their time outdoors, possibly even on a motorcycle or in a car for eight or more hours per day.

However, Mirrorshades serve a greater purpose than simply shielding the eye.  These sunglasses prevent another person from making eye contact with the wearer.  The mirrors are created so that an onlooker will only meet his own reflection when attempting to gaze into the eyes behind a pair of Mirrorshades.

It is for this reason that Mirrorshades have become popular sunglasses for officers of law enforcement and military.  Their popularity with police officers in the United States has earned them the nickname “cop shades”.  Much like an interrogation room, a suspect is unnerved by looking into a window and being unable to see who or what is looking back at him.  It is also for this reason that Mirrorshades are often favored by competitive poker players.

Mirrorshades are available in several different designs.  The sunglasses most frequently worn by police and military are Aviators.  This style received its name around the 1940′s and 1950′s when they were popular sunglasses for military pilots.  In the 1930′s, Ray Ban created this design and sold it to the United States Military.  The military issued the sunglasses to their pilots to protect them while they flew.  From there a fixture among sunglass styles was created.

Another particularly popular style of Mirrorshades is called the Wraparound.  This style of sunglasses consists of either one or two smooth, semi-circular lenses that cover the eyes and resemble the shape of protective goggles.  Wraparound sunglasses are quite popular in the world of extreme sports.  They are often particularly associated with snow sports, such as skiing and snowboarding.

The Mirrorshades are created with a coating on the outside of the lenses of the sunglasses.  The coating can range from a very simple form made up of a single layer of very thin film all the way to a thicker, more reflective form.  The thinner layer of film can be very likely to scratch with minimal pressure, and is sensitive to salt water.  These sunglasses should be treated with the utmost care.

The more modern reflective coatings on Mirrorshades usually have several layers making them more durable and less likely to become scratched.  While these sunglasses may be more expensive, you often get what you pay for when purchasing sunglasses.  Choose wisely and educate yourself on sunglasses before deciding which ones to buy.  Mirrorshades will prove beneficial to your eyes and your style.

June 16, 2010

All About Sunglasses

Any time of year, sunglasses should be a part of your daily heath-consciousness routine.  Sunglasses are not just for summers on the beach anymore or just for looking cool and mysterious.  Designer sunglasses are no longer just for wealthy movie stars.  Sunglasses are crucial in protecting your eyes from the permanent damaging effects of Ultra Violet radiation.

Sunglasses in some form have been around for a very long time.  Roman Emperor Nero made sunglasses by watching gladiator competitions through polished light emerald green gems held up to his eyes.  The true invention of sunglasses was somewhere between 1268 and 1289.

Before 1430, smoky quartz, flat-paned sunglasses were worn by Judges in the Courts of China to conceal any expression in their eyes.  Prescription sunglasses were developed in Italy in 1430 and were later used by the Chinese Judges.  In the mid 18th Century, James Ayscough developed blue and green corrective lenses, beginning the use of sunglasses for correcting optical impairments.

Until 1730 when Edward Scarlett invented hardened sidepieces, there were problems in keeping eyeglasses propped on the nose.  Glasses frames had been made from leather, bones and metal and sidepieces began as silk strips of ribbon that looped around the ears.  Instead of loops, the Chinese added ceramic weights to the ends of the ribbons.  Benjamen Franklin’s invention of bifocal lenses followed in 1780.

By the 20th Century, sunglasses were used to protect the eyes from the sun.  In 1929 Sam Foster’s “Foster Grants” were the first mass-produced sunglasses and they began the trend of sunglasses for fashion.

In the 1930′s the Army Air Corps asked Bausch & Lomb to develop sunglasses that would efficiently reduce high-altitude sun glare for pilots and they came up with dark green tinted sunglasses that absorbed light through the yellow spectrum.

Edward H. Land had invented the Polaroid filter and by 1936 he used it in making sunglasses and soon, sunglasses became “cool.”  Movies stars began wearing sunglasses to hide behind and for fashion.  Aviator glasses became popular with the movie stars and the general public in 1937 after Ray Ban developed the anti-glare sunglasses using polarization.  The longer lens was created to give more protection to pilots’ eyes from light reflecting off their control panels.

By the 1970′s Hollywood stars and fashion designers made a huge impact on the sunglasses market.  Clothing designers and stars put their names on glasses and sunglasses and everyone had to have them.  In 2007, stars are still hiding behind their oversized designer sunglasses, making fashion statements and protecting their eyes from the harmful effects of the Ultra Violet radiation.
Today’s trendy designer sunglasses are a status symbol; however, in order to be fashionable in sunglasses, you do not have to give up quality.  Quality designer sunglasses can be polarized to reduce the glare of sunlight reflecting off surfaces like the highway, cars, water or snow.  Polarized sunglasses work by blocking off  horizontal light reflections and only let in vertical light reflections.  The polarization of designer sunglasses makes them fashionable in other areas of lifestyle like golfing, boating, biking, swimming, fishing and aircraft flying.

Marketers of designer sunglasses target children who choose the same hot styles and brand-names as their parents and their idols.  Sunglasses for children have Disney and cartoon characters in many colors, shapes and styles.  Children’s designer sunglasses can also be polarized to block the harmful UV radiation.

With modern technology and improvements, the making of sunglasses continues to evolve.  We have gone from holding green gems up to our eyes to Oakley’s 2004 sunglasses with digital audio players built in.

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